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Anchora

Objective

Straightforward presentation of a tax consultancy firm. Professional, but light on the corporate vibe.

Skills

Design and implementation using HTML, CSS and a touch of JavaScript.

Anchora is a tax consultancy firm located in the city of Eindhoven in the Netherlands. The market of tax specialists is a relatively crowded space, so one of the goals was to make Anchora's website stand out. When designing the look and feel it was also important to strike the right tone between being visually engaging and maintaining a business appearance.

To achieve this I tried to emphasize personal approach and familiarity. For the latter I used photos of iconic landmarks in Eindhoven. For the personal feel I chose to feature the about content as well as the accompanying profile pictures up-front. The color palette of business blue and friendly green adds to this balance of corporate and no-nonsense amiableness.

Screenshot of the Anchora website on a large monitor.

Due to the amount of text I found it challenging to create an interesting design for the smallest screens. With a background that is subtly different as one scrolls I managed to add visual variation. However, the site is more appealing on larger screens.

This was the first site I've coded from scratch, so it was one big learning experience. Making sure the design is robust at all screen sizes proved more challenging than I thought! Being able to gauge what the client wants, translating this into a working product and having a happy customer in the end was definitely satisfying.

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